Content Creation Process

Behind the success of this learning ecosystem stood a well-defined content creation workflow that combined structure, collaboration, and creativity. Each step of the process ensured that the final materials were accurate, engaging, and aligned with Sunrise's training goals.

1. Raw Material Collection
   The process began by gathering essential information from the client - including existing training documents, process guides, and technical content - ensuring all learning materials were grounded in real operational knowledge.
2. Course Structuring
   The course owner transformed the raw input into a clear course structure and learning flow. This draft was shared with Sunrise for validation, ensuring mutual understanding before moving forward.
3. Creative Planning Session
   Once the structure was approved, a collaborative planning session was held between the marketing creatives, the client, and a Subject Matter Expert (SME) when needed. This stage aligned creative ideas with learning objectives - defining tone, visuals, and interactivity.
4. Subject Matter Expertise
   A dedicated SME, often a team leader or project manager from the relevant department, was assigned to ensure technical accuracy. Their feedback shaped scripts and examples to match real-life use cases.
5. Script Writing
   The course owner and creative team developed scripts that balanced clarity, engagement, and practicality. The SME reviewed and validated each script for correctness and relevance.
6. Translation
   AI-assisted translations were produced for multilingual learners, followed by SME validation to ensure cultural and linguistic accuracy.
7. Video Production
   With approved scripts in hand, the video production team brought content to life through microlearning videos, role plays, tutorials, and interactive clips - blending design with storytelling.
8. Final Review and Delivery
   SMEs conducted a final review of all materials before delivery, guaranteeing that every element met quality standards and learning goals.

This collaborative workflow ensured that every course followed the same journey - from concept to delivery - resulting in a consistent, high-quality learning experience.